I'm mesmerised by the new British Land identity

images of new British Land rebrand which shows natural objects in a beautiful way
(Image credit: DixonBaxi)

British Land creates, owns and manages some of the UK's best and most sustainable real estate and a few years ago, London agency DixonBaxi rebranded the company, reenergising it to guide the company to its next chapter, without losing site of its heritage. 

Now, DixonBaxi has expanded the system for British Land's Science + Technology offering, for use in its new London spaces for innovation, growth and experimentation. The result is a strikingly beautiful system, which merges AI and real imagery to celebrate the fusion between nature and technology, and is a far cry from the sterile and cold environments often associated with the sector. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.