Bizarre Burger King ad campaign brings digital hamburgers to life

Burger King
(Image credit: Burger King Chile/Wolf BCPP)

Fast food fans were stung when chains were forced to shut due to lockdown, with queues around the block to stock up on freezer essentials before doors closed (yes, really). Luckily for some, the Chilean branch of Burger King heard the pleas of desperate burger fans and has come to the rescue with a clever, albeit totally bizarre, marketing campaign.

'Burger Exchange' means a free Whopper could be sitting right in front of you as you browse the internet, and all you need is a teeny bit of UI design knowledge. The video below explains all, in an attention-grabbing, retro-style piece of marketing that must have been created using some top-level video-editing software.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.