Burger King’s new farting cow ad is weirdly wonderful

Burger King
(Image credit: Burger King)

Burger King is known for its unusual advertising strategy, including its infamous 'Mouldy Whopper' ad, which highlighted the "natural ingredients" of said burger. And now, the fast food chain has chosen another mildly off-putting topic for its latest ad: cow farts.

Burger King is claiming that the beef in its Whopper burger now comes from cows that excrete 33% less methane, as part of an initiative to reduce the environmental impact of beef. According to a press release, Burger King teamed up with scientists to test a new diet which causes cows to emit less of the greenhouse gas. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.