Burger King's banned ads are a whopper of a mistake

Burger King
(Image credit: Burger King)

Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading. Launched in January to coincide with Veganuary (in which people attempt to eat only vegan food for the whole month), the ads proclaimed the new burger to be the chain's "first plant-based burger”. 

However, while the Rebel Whopper may not contain any beef, it soon came to light that it is cooked on the same grill as its meat counterpart. Twitter users spotted the smallprint on the ad, with many taking the fast food giant to task. In reply to countless disgruntled tweets, Burger King claimed this was to preserve the Whopper's "signature flame-grilled taste" – something we doubt is as important to vegetarians as the thing being, you know, vegetarian.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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