Burger King's banned ads are a whopper of a mistake

Burger King
(Image credit: Burger King)

Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading. Launched in January to coincide with Veganuary (in which people attempt to eat only vegan food for the whole month), the ads proclaimed the new burger to be the chain's "first plant-based burger”. 

However, while the Rebel Whopper may not contain any beef, it soon came to light that it is cooked on the same grill as its meat counterpart. Twitter users spotted the smallprint on the ad, with many taking the fast food giant to task. In reply to countless disgruntled tweets, Burger King claimed this was to preserve the Whopper's "signature flame-grilled taste" – something we doubt is as important to vegetarians as the thing being, you know, vegetarian.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.