McDonald's and Burger King kiss and make up

It seems Burger King and McDonald's have well and truly put their beef behind them – in fact, things are even getting a little saucy. A new ad for Burger King depicts both restaurants' mascots, the King and Ronald McDonald, locking lips – turning their passionate rivalry into a different type of passion entirely.

The poster, designed for Burger King Finland, was made to coincide with Helsinki Pride Week (which usually takes place in June, but was delayed to 7-13 September thanks to the coronavirus pandemic). Like many of the best print ads, the ad (below) subverts our expectations in way that's both bold and fun – and and will no doubt earn a few double-takes.  

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.