The new Cleveland Browns logo has a ridiculous number of hidden meanings

A good logo design for a sports team needs to accomplish a lot. It has to be simple enough to work across an array of merchandise, it needs to convey a team's history and, ideally it should please fans. Somehow the new Cleveland Browns logo has achieved that while packing in a whole kennel full of hidden references.

Keeping fans happy is often the most difficult thing to achieve with sports team logos, as we've seen in numerous controversies in recent years. The NFL's Cleveland Browns aimed to overcome that by letting fans choose their new canine logo. The fans in the Dawg Pound have spoken, and they've opted for a design with close to a dozen hidden references that might go unnoticed among those not familiar with the American football team. Can you spot them all? (Also see our piece on the best sports logos for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.