Coca-Cola billboards point the way to greener living

Coca-Cola poster [Image: Publicis Italy]
[Image: Publicis Italy]

Back in the day Coca-Cola wanted to buy the world a bottle of its famous soft drink, but now it wants to encourage people to recycle. And to help them do that, a recently launched print ad campaign sees Coca-Cola's ribbon design point them in the direction of the nearest recycling bin.

This innovative example shows how billboard advertising can interact cleverly with its environs, and be used for more than just selling people something. This campaign, created in partnership with Publicis Italy, has the environment at its heart. 

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.