Disney raises copyright concerns over Pixar AI pet portrait trend

Disney-Pixar inspired pet posters
(Image credit: Bing Image Creator)

By now you've probably seen the viral Pixar AI pet posters that have been taking the internet by storm, using Microsoft's Bing Image Creator to make faux movie posters starring our furry friends. The trend has become so popular that it's recently caught the eye of Disney, for all the wrong reasons.

The problem is that Bing's AI-generated images are a little too good, causing the House of Mouse to raise copyright concerns – but Microsoft has found a way to keep the trend alive.  (If you love Pixar's iconic art style, check out our collection of the best character design books for more inspiration). 

AI generated Pixar inspired pet posters of a black and white cat

Disney, I'm ready to sign a deal if you want my cat to feature in your next movie (Image credit: Bing Image Creator)

The AI pet poster trend began on Instagram and TikTok as a fun new way to show off your fur babies. If I'm honest it was a welcome change, I'm sure most followers can only tolerate so many dog mom selfies before it gets a little old. With simple prompts such as “a Disney Pixar-inspired movie poster,” pet owners can effortlessly emulate the animation house's style, even adding custom titles to put their pet in the starring role. 

However, it turns out the realism that made the trend so appealing was a little too real for Disney. As we've seen with many AI generators there are always concerns about copyright but in this case, the issue stems from the use of Disney's logo, rather than the AI-generated images. The iconic logo is under strict copyright laws, which led Disney to raise concerns about potential infringement of its trademark. 

In response, the prompt term "Disney" was briefly blocked from the generator, replaced by a popup telling users that the term violated the tool's policies. However, with the trend's ongoing popularity, it wasn't long until the term was reinstated, with a slight alteration that blurs or jumbles the original logo design. 

Since the trend is predominantly a celebration of your furry friend, it's easy to overlook the jumbled-up semblance of the Disney logo nestled in the design. Fans of the ultra-cute trend will be happy to know that the results are still equally as convincing and delightfully hilarious depending on the absurdity of your prompt. 

For more AI news, check out Google's fantasy product generator that could be the future of shopping, or take a look at the bizarre AI Human Generator that can dream up fictional humans in a heartbeat. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.