Disney's AI could predict audience behaviour

Hold on to your popcorn buckets, it looks like going to the movies could be taking a turn for the dystopian. That's because the team at Disney Research has been working on a neural network designed to study audiences as they watch a movie.

Capable of tracking and responding to facial reactions like smiles and laughter, this powerful tool is intended to analyse whether or not a film is working as intended. In fact, the network has already been used across 150 screenings of recent Disney releases such as The Jungle Book and Star Wars: The Force Awakens.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.