Instagram's new Mark Zuckerberg NFT is... odd

NFT showing young Mark Zuckerberg's baseball little league card
(Image credit: Meta/Future owns)

Meta hasn't been having a great time of late – and it's mainly thanks to the company's handling of Instagram. The photo-sharing app (although that very definition seems up for debate these days) has seen all manner of unpopular algorithmic updates that haven't pleased users. And now it's giving us... an NFT of Mark Zuckerberg as a child? Okay, then.

Zuck announced in May that Instagram would soon be implementing NFTs, letting users share collectables in their timelines. And one such collectable is an NFT of the Meta CEO's 1992 Little League baseball card. Because who wouldn't want to own the digital rights to that? (Check out our guide to NFTs if you're wondering what we're talking about.)  

Zuckerberg announced the NFT in celebration of NFTs on Instagram rolling out to 100 more countries, along with "new integrations with Coinbase and Dapper". "Zuckerberg had this card personally-made in 1992 and gave it to his favorite camp counselor, Allie Tarantino," announces seller ComicConnect. "Allie accepted the gift and playfully asked Mark to sign it, like a real baseball player."

Now, it's all very sweet – and arguably a piece of history. But that sweetness feels a little strange in the context of Zuckerberg in 2022 – the man behind a somewhat dystopian (and, some have said, democracy-damaging) company dogged by privacy scandal after privacy scandal. Are people really queueing up to own a childhood photo of the guy? The whole thing feels almost as bizarre as Facebook's VR home office.

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Still, if you want it, it's there – it isn't clear where the NFT will be sold (or indeed how much it'll cost), but Comic Connect will no doubt have the details later down the line. But one thing's for sure – the addition of NFTs is unlikely to placate the many social media users wondering if it's time to delete Instagram.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.