Facebook wants to Reel in Gen Z with TikTok-inspired video player

There's been plenty of talk about how Instagram taken ideas from TikTok in recent years in a bid to appeal to Gen Z. But it seems Facebook's also taking cues from the rival social media platform.

While there are reports that there might be a TikTok photo app in the works, making the TikTok the new old Instagram, Meta's Facebook is updating its mobile video player to switch all video to the vertical format used by TikTok and Instagram Reels by default. And it looks like we can expect to see a lot more video content too.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.