Gillette's "mixed-reality" NFL ad is terrifyingly dystopian

A screenshot from Gilette's VR ad
(Image credit: Gillette)

With the state of our collective attention span these days, advertisers are having to go bigger and bolder than ever to make an impression. From 3D billboards to firework-assisted logo reveals, we've seen all sorts of weird and wonderful examples. But this might be the most ridiculous yet.

Razor company Gillette has just run the first ever "mixed-reality" tv ad, incorporating its products directly into a live NFL match. And if this is the future of advertising, I'm not sure I want it. (Looking for inspiration? Check out the best print ads of all time.)  

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.