Meta's unpopular Oculus Quest rebrand continues (and so do the complaints)

Oculus Quest 2
(Image credit: Meta)

It's fair to say the renaming of Oculus to Meta hasn't gone down a storm with fans. But that hasn't stopped Meta (formerly known, of course, as Facebook) from doubling down on the rebrand, slapping its new logo on the Quest 2 headset – and renaming said hardware the Meta Quest. And now, it looks like the Oculus brand might finally be no more.

When Meta announced its first physical 'metaverse' store this week (basically a shop that lets people try and buy headsets), it was the convergence of VR and the real world that grabbed headlines. But at the same time, Meta retired one of the last pieces of Oculus branding: is now (Not joined the VR game yet? Check out the best VR headset deals.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.