Google's AI 3D avatars are giving uncanny valley vibes

Video calls are part and parcel of the hybrid working revolution, and they're a regular part of many creatives' communication with clients. As a result, we're always interested in tech that could upgrade the experience (the best monitors with webcams, for example), but Google's latest idea is giving major uncanny valley vibes.

Video conferencing software like Microsoft Teams and Apple's FaceTime already allow us to send cartoon 3D avatars to meetings in our place (we still have to be there and speak, we just don't have to show our faces). But Google's experimenting with AI-powered tech that would replace that solution with more realistic 3D avatars... realistic in the sense of a '90s video game, that is. 

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.