Here's why the Google Authenticator logo is different from all the others

Among all the Google logos for the tech giant's many products, there's one design that doesn't quite fit. Most Google logos have been updated in recent years to fit the same design scheme, with the Google colours very much at the forefront. 

Sure there are a few logos in the Google logo library that are just plain black, but most of them belong to businesses that Google bought, like Waze. Most of Google's own app icons now use its standard colour palette, with the exception of the one we most loathe having to use: the Google Authenticator logo. There's a good reason for that, even if it does look a little like something that wasn't intended (see our guide to how to design a logo for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.