Controversial Aubrey Plaza Wood Milk ads trigger complaint

Wood Milk ad
(Image credit: Wood Milk)

The battle of the milks is getting vicious. Dairy milk (that is, actual milk) has been feeling increasingly aggrieved by the incursion of plant-based alternatives into its market. And while it lost its battle for the exclusive right to use the word 'milk', it still wants to make its feelings on the subject clear.

In its latest salvo, the US dairy milk campaign Got Milk has turned to comedy. Its latest ads send up plant-based milks with an amusing parody promoting a fictional Wood Milk. But the proponents of plant-based white beverages aren't laughing (see our pick of the best print adverts for more inspiration).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.