Stunning 3D billboard breaks the mould for fitness ads

Adverts for sportswear tend to follow certain tropes, often with a lot of toned, sweaty-beaded flesh on display. But Gymshark is seeking to change gym stereotypes with what it's describing as its "first modest billboard".

It's not actually a billboard but a huge mural depicting fitness influencer Leana Deeb wearing a headscarf. And it's a breath of fresh air for fitness marketing (see our pick of the best sports logos for more inspiration).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.