Harry Potter play rebrand stirs up rumours

harry potter and the cursed child
(Image credit: Pottermore)

This week, the Harry Potter play – Harry Potter and The Cursed Child – got a brand new look, and it's prompted a whole lot of excitement, as well as speculation. It all started when the play's signage at theatres in New York, London, and Melbourne was quietly changed.

If you're thinking that this logo looks familiar, you'd be right. The typography is now in line with the Harry Potter film franchise, which is based on the original illustrations for the books, created by Mary GrandPré. The redesign also included a brand new poster (see more inspirational poster designs here).

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.