I need someone to explain this Heinz billboard to me

Heinz billboard
(Image credit: Ben Kay via Twitter)

We've featured the advertising of Heinz plenty of times on Creative Bloq. The ketchup brand is up there with the best when it comes to print campaigns, often playing on the sheer ubiquity of its name in the world of condiments. So it's a little surprising that the its latest billboard is proving such a flop.

Copywriters have united in bafflement in response to an ad for Heinz pasta sauce spotted at a London Underground station. Aside from the weirdly dour monochrome colouring, the copy (and there's a lot of copy on this thing) appears to make absolutely no sense. The brand should have probably given this some more thought, in Heinz sight. (Looking for some decent posters? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.