Heinz's bold new ads are outrageously good

(Image credit: Heinz/ReThink)

Heinz is the latest brand to do away with its logos and branding with a series of recent print ads – and the condiment giant shows exactly how to do it well. Featuring a range of food that traditionally goes hand-in-hand with Tommy K, the tomato ketchup ads draw on well-known brand elements to make sure the audience instantly recognises the product. A risky move, but Heinz certainly has the chops to pull it off.

The striking ads mould a hot dog, burger and fries into the iconic shape of the Heinz logo (drizzled with red sauce, of course). This, along with the signature red of Heinz's tomato ketchup branding, is enough to communicate that these are indeed ads for the world's most famous condiment. Placing the graphic at the end of the 'it has to be...' tagline is the cherry on top. We think it's done so cleverly it's worthy of our best print ads roundup. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.