Hilarious Sega poster blunder hits a bum note

Very little kicks off a weekend quite like a priceless typographical blunder, and we have a doozy for you here. Video games master Sega recently released a video game poster for the second instalment of the Phantasy Star Online series – the thrilling-sounding Ultimate Quest Final Battle: Space-time Interstice. 

But, Sega's poster design strikes quite a different tone due to an unfortunate font choice, which highlights the importance of careful kerning. Yup, the word 'final' can be read very differently indeed. Maybe Sega should have used one of our favourite tried-and-tested free fonts instead.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.