Burger King surprises with sizzling anniversary ad campaign

Image of an elderly couple kissing from a Burger King ad campaign
(Image credit: Burger King Brazil)

Burger King turns 70 this year, and it's celebrating with an ad campaign that, for once, isn't all about McDonald's. The digital and outdoor ads highlight how Burger King has stuck to its process for preparing burgers over the years, with passionate results.

The sizzling campaign is about how the fire remains after seven decades, as illustrated by a series of septuagenarian models getting intimate in and around Burger King restaurants. Nope, there's nothing like a flame-grilled burger to keep the spark of romance alive.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.