How to survive the retail apocalypse

The Storefront Salvation Game
(Image credit: Max Guther)

With a quarter of US malls predicted to close by 2022, many retailers are wondering how they can survive the approaching apocalypse occurring in the commercial world. 

While the value proposition of retail destinations has become obsolete, physical shopping is far from dead. In fact, behind the doom-laden headlines and against all odds, stores are continuing to open, innovate and succeed.

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The Future Laboratory is one of the world’s leading strategic foresight consultancies. It exists to help companies make a better future by giving them the confidence to take the decisions today that will create economic, environmental, technological and social growth tomorrow. From its offices in London and Melbourne, The Future Laboratory offers a range of strategic foresight products and services to help its clients harness market trends, adapt to emerging consumer needs, and keep them ahead of their competitors. Stay on top of the latest trends and cultural shifts by visiting its trends intelligence platform,, and find out more about its client work at