The future of branded cities

The Future Laboratory
(Image credit: The Future Laboratory)

Earth’s great cities are hubs of growth and innovation, but many are also beset with crumbling infrastructure, environmental pollution and growing social inequality. Around the world, governments are struggling to manage the rapid pace of change, while at the same time corporations seek to play a far greater role in civic life.

With two-thirds of humanity predicted to be living in urban environments by 2050, according to the UN, cities need to be able to sustain the growing demands on their infrastructure. But if governments don’t have the resources to do this, will the role of city-maker fall entirely to private corporations? And if so, will the metropolis of the future become a branded utopia or a commercial dystopia? 

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The Future Laboratory is one of the world’s leading strategic foresight consultancies. It exists to help companies make a better future by giving them the confidence to take the decisions today that will create economic, environmental, technological and social growth tomorrow. From its offices in London and Melbourne, The Future Laboratory offers a range of strategic foresight products and services to help its clients harness market trends, adapt to emerging consumer needs, and keep them ahead of their competitors. Stay on top of the latest trends and cultural shifts by visiting its trends intelligence platform,, and find out more about its client work at