IBM reveals new design division logo

The design and consulting arm of IBM, known as IBM iX, has revealed a new geometric logo that builds on the company's trend of using experimental typography.

The logo was designed in-house and in collaboration with independent, global creative company Moving Brands and inter-disciplinary design studio CATK. It's the latest development for IBM iX, which last year acquired three creative agencies –, Resource Ammirati and Aperto.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.