Do these provocative ads go too far?

Ad Standards campaign
(Image credit: Ad Standards)

A provocative new campaign for Australia's independent advertising complaints adjudicator, Ad Standards, uses intentionally problematic phrases to highlight social issues in advertising, including sexism, racism, misguided claims and advertising to children.

In our look at the best print ads ever, we've seen how being controversial can be effective, but this campaign by LOUD pushes the offensive angle to the limit. It's not a mindless shock tactic though. Ad Standards wants its campaign to be an advocate for positive social messaging by reminding the nation that offensive advertising is prohibited. It also asks for people to point out progressive ads.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.