The new Los Angeles city logo is a retro delight

LA new logo
(Image credit: Los Angeles Tourism and Convention Board)

The vibrant city of Los Angeles has a brand new logo for the first time in a decade, and the design is a neon splash of technicolour that wouldn't be out of place on an '80s Saturday night TV show. In other words, we can't help but love it. You'll need your sunglasses on for this one.

The new design couldn't be more different from the previous iteration (see below), which was mega-bland in comparison (though we do love that script). We bet the new design will go down a storm with tourists, and provide some very distinctive logo design inspiration, too.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.