The new Los Angeles city logo is a retro delight

LA new logo
(Image credit: Los Angeles Tourism and Convention Board)

The vibrant city of Los Angeles has a brand new logo for the first time in a decade, and the design is a neon splash of technicolour that wouldn't be out of place on an '80s Saturday night TV show. In other words, we can't help but love it. You'll need your sunglasses on for this one.

The new design couldn't be more different from the previous iteration (see below), which was mega-bland in comparison (though we do love that script). We bet the new design will go down a storm with tourists, and provide some very distinctive logo design inspiration, too.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.