Can you spot the secret image in this hotel logo?

Another day, another baffling logo. We've seen all manner of designs with double meanings or supposedly secret messages lately, and here's another. UK budget hotel chain Travelodge has seen its logo has gone viral on TikTok, with a video revealing what the design is actually supposed to depict. And it might not be what you thought.

The video (below) reveals that, rather than mountains and a sunset as many believe, the Travelodge logo in fact depicts a person sleeping under a duvet. It's hardly one of the best logos of all time, but is this particular example cleverer than it looks – or is it simply badly designed?


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♬ original sound - Marcel

"How old were you when you realised the Travelodge logo is people sleeping under a duvet?" the video asks, while the camera points at a branch of the definitely-not-luxury hotel chain. And the overwhelming majority of commenters were, yes, "today years old".

Most users were stunned to discover that the logo isn't actually designed to show an idyllic landscape. "That’s why people ask what I’m talking about when I say 'that hotel with the mountains as their logo'", one user comments, while another adds, "I refuse to believe this is not a sunset and mountains."

Travelodge logo

Is it mountains, a sleeping person, or both? (Image credit: Travelodge)

Which leads us to the question: is the double visual meaning intentional? While many logo design Easter eggs are clearly deliberate, such as the video game logo with 7 hidden images, this one's a little less clear-cut – mainly because, well, we've never seen a mountain with lips, eyes and a nose. 

We can't help but suspect it was always meant to depict a sleeping person, but the bizarre colour scheme and abstract composition mean that at a glance, people are seeing something else entirely. Stick a star or moon in that red space and then we'll believe that it's meant to be the sky – but until then, nah. (Unless, of course, we're wrong. It can happen). 

From the FedEx arrow to Amazon's A-Z smile, there are plenty of famous logos with hidden messages out there. For 50 of them in one place, check out this infographic revealing some of the biggest logo design secrets. And if you fancy creating your own logo, check out today's best Adobe Creative Cloud deals below.

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).