Can you spot the secret image in this hotel logo?

Another day, another baffling logo. We've seen all manner of designs with double meanings or supposedly secret messages lately, and here's another. UK budget hotel chain Travelodge has seen its logo has gone viral on TikTok, with a video revealing what the design is actually supposed to depict. And it might not be what you thought.

The video (below) reveals that, rather than mountains and a sunset as many believe, the Travelodge logo in fact depicts a person sleeping under a duvet. It's hardly one of the best logos of all time, but is this particular example cleverer than it looks – or is it simply badly designed?


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♬ original sound - Marcel

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.