The controversial new BBC logo really isn't that controversial

Logo redesigns are rarely cheap, and they're not always guaranteed to look entirely different to their predecessor. As the saying goes, if a logo ain't broke, don't fix it (that's a saying, right?) – and it seems that's the brief the BBC was working to with its 'new' design.

Reports suggest that the broadcaster has splashed out thousands of pounds on an updated logo that looks virtually identically to the old one, consisting of three square blocks, each containing a letter spelling out BBC. Like all of the best logos, it's an instantly recognisable design, but the latest refresh has appears to have ruffled some feathers.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.