BBC starts rolling out new digital-friendly font

Earlier this week the BBC introduced a new digital-friendly font on its sports website. The font was launched to coincide with the start of the new football season and is eventually expected to be used right across the BBC.

This update is the first time the BBC Sport brand guidelines have been given a polish in seven years. In that time the way that its audiences have consumed content has changed, so this new font is a timely overhaul that should help the BBC engage with online readers.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.