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Designers react to the new BBC Three logo

BBC 3 new logo

The new logo reflects the channel's three core values

No sooner have we celebrated (or otherwise) the biggest logo designs of 2015 (opens in new tab) than a major rebrand drops in 2016. Home to new comedy, pioneering documentaries and seemingly infinite repeats of Family Guy, BBC Three has kicked off 2016 by revealing a striking new logo. Yet despite keeping the Beeb's iconic block encased letters, this eye-catching logo has been quick to attract criticism.

Unveiled ahead of the channel's move to online platforms, the new logo echoes the essence of BBC Three. Niki Carr, the head of marketing at BBC Three, explains that "the new icon represents BBC Three's three pillars, make me think, make me laugh and give me a voice. That is what new BBC Three is all about."

The bold new design is the third in the channel's history since it launched way back in 2003. While the first logo had a soothing blue background, a hot pink colour scheme was adopted in 2008 and has been carried over into the latest design.

The previous logo was a mix of different fonts

The previous logo was a mix of different fonts

As with even the biggest logo designs (opens in new tab), the BBC Three brand has come in for a lot of online criticism. Many have likened it to the deluded design efforts in the BBC's satirical show W1A, with the channel even pre-empting the comparison with a humorous video.

However the overwhelming opinion is that the logo is hard to read, unnecessary and just plain bad, as these vitriolic tweets reveal.

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But what do you think of the new logo? Is it an improvement on the old design? Let us know in the comments below!

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.