Lego's stunning new ads are a creative force for good

Rebuild the world ad screenshot
(Image credit: Lego)

Leading toy brand Lego launched its first international ad campaign in three decades earlier this week. And with its clever video and boundary pushing print ads it looks set to be a creative force for good.

Created in partnership between the Lego Agency and BETC Paris, the new campaign sees Lego go back to basics in a series of TV, social, and out-of-home promotions.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.