The ingenious LSO logo still has people talking

London Symphony Orchestra logo
(Image credit: London Symphony Orchestra)

The London Symphony Orchestra logo has been around for a while. It was originally created by The Partners (now Design Bridge and Partners) and subsequent updates to the identity as a whole have won various awards, including Best of Show award at our very own awards, the Brand Impact Awards, in 2017 and in 2022

The logo consists of 'LSO', written in cursive script. But look a little closer and you'll find another detail, the outline of a conductor – the baton is on the left if you're struggling to see it. And whether or not this logo secret is genius or plain difficult to see has got people talking on Reddit. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.