A bizarrely tasteless McDonald's poster just got taken down

McDonald's McCrispy ad
(Image credit: McDonald's/Future)

McDonald's is known for the quality of its print advertising, with its creative campaigns often playing with our expectations of a billboard or poster. We've seen the company ditch its branding, create type-only ads and even create a fully functioning sundial. But here's an ad that proved subversive for all the wrong reasons.

A poster for McDonald's' McCrispy burger has raised eyebrows in Cornwall, thanks to its rather unfortunate placement right behind a sign for a crematorium. And now it's been removed and replaced with something just as darkly amusing. (Looking for inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.