Dear Netflix, please add a hygiene warning to your Extraction 2 ads

Sweaty Extraction 2 billboard advert
(Image credit: Netflix)

Forget 3D billboards, Netflix has taken a giant leap in advertising tech with its billboard ads for the new film Extraction 2. They bring Chris Hemsworth's Tyler Rake to life in a way that even your TV can't do. The poster 'sweats' real drops of water.

The streaming brand has installed billboards in New York City and Los Angeles that contain laser-cut 'pores' in Hemsworth's forehead. A hidden water supply behind the ads slowly pumps out droplets of water to mimic real perspiration (such an innovation may be one for our pick of the best billboard advertising).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.