New Evernote logo is more evolution than revolution

It's been 10 years since Evernote hit the scene. Throughout the last decade, the mobile note-taking app has been there to help us record ideas and remember what we're doing. 

To celebrate its anniversary, Evernote released a rebrand and new logo design earlier this week, after partnering with DesignStudio to bring its vision to life. This involved a long, hard exploration of what the Evernote brand meant and stood for, to create a design that signalled change – without reducing brand recognition.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.