When it comes to Firefox, most people think of the colour critter-cum-web browser that brightens up their desktop. For Firefox though, this isn't quite enough. According to Tim Murray, the creative director at the company's nonprofit owner, Mozilla, there's more to the web browser than is reflected in the current logo design (opens in new tab) (see below).
To help correct this injustice, Firefox revealed in a blog post (opens in new tab) earlier this week that it wants the public to get involved with helping to evolve its brand. It follows in the footsteps of Mozilla, which open-sourced the process of selecting its new design and brand identity (opens in new tab) in 2017.
The decision to move the Firefox brand forwards through a redesign comes as users find new ways to use internet, with methods that are not truly reflected in the flaming fox design.
"As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family," says Murray. "Recoloring that logo or dissecting the fox could only take us so far. We needed to start from a new place."
To create a brand system that truly communicates what Firefox is all about, a team of product and brand designers at Mozilla have reworked its design system. The two systems can be explored below in the gallery by clicking left to right with the arrows.
What do you think? If we're being honest, and slightly contrarian, we like the fox icons in system 2, but prefer the geometric icon designs in system 1. Go figure.
Crucially though, this isn't a decision by public vote. Firefox is looking for constructive feedback to be left in the comments section of the blog post. And it's important to keep in mind that these icon designs aren't final. You could help shape their look!
So if you've got something useful to say, head over to the blog (opens in new tab), leave a comment, and help shape a piece of sure to be ubiquitous design.