It looks like NFTs are coming for your children

Qai Qai NFT, a girl on a unicorn
(Image credit: CrazyRichArt)

NFTs are now being marketed at children. This is the latest in a pre-existing trend for social media and the internet platforms to engage children. We live in a world where the M&Ms mascots have 10 million Followers on Facebook and where Serena Williams' daughter's doll Qai Qai has a successful Instagram and TikTok career. NFTs for and by children are a natural development, but should we be concerned?

NFTs, or non-fungible tokens, are a way of recording digital files on a blockchain to create rarity. You can learn all about them in our guide 'what are NFTs', learn how to create an NFT for free with our tutorial, and discover the future of NFT art in our feature. 

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.