Nike brings back old Swoosh logos

Nike shoe
(Image credit: Nike)

The Nike Swoosh is one of the world's most recognisable logos. To celebrate the legacy of this iconic piece of branding, Nike recently released a trio of new footwear ranges that feature different versions of the tick-shaped design. It's also worked with nine animators to pay homage to the Swoosh.

The shoes have been released alongside Foot Locker Inc as part of a collection called The Evolution of the Swoosh. In our guide to logo design we looked at how the Swoosh's simplicity is the secret to its enduring success, so it makes sense to revisit classic iterations for this range.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.