New tool takes the guesswork out of choosing stock

Getting the branding and logo right for any company is never easy, but once that's all done and dusted, another challenge presents itself: how to make that new brand identity look good on paper. If you care about print design then you'll want to ensure that your hard work pairs perfectly with the paper it's printed on, but that can mean having to sort through loads of swatches and samples before, hopefully, you hit on the ideal combination.

Now, though, there's an easy way to ensure that you choose the perfect stock to go with any brand identity or corporate colour scheme. Wigston Paper has just launched its own Paper Lookup Tool, and it makes the business of choosing paper spectacularly straightforward.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.