Pepsi's huge marketing fail proves the importance of careful editing

Back in the '90s, branded merch was all the rage, something that soft drink giant Pepsi cottoned onto, prompting it to begin one of the biggest campaigns of all time – aptly named Pepsi Stuff. The basic premise was, consumers bought Pepsi goods, collected points and could trade them in for a bunch of, well, stuff. Sounds simple, right?

In case you hadn't yet heard, no, not simple at all. It actually turned out to be one of the biggest marketing disasters of the modern age – and it was all because of an aesthetic choice made on the editing room floor regarding a couple of zeros. This tale proves the importance of spot-on copy and careful ad choices (much like our favourite print adverts nailed, by the way).

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.