Can you spot the hidden message in this logo?

The internet loves a visual mind-boggler – who can forget 2015's "The dress", which was either gold or blue depending on, well, whichever you could see. It seems the latest you-either-see-it-or-you-don't has arrived courtesy of a Wales-based sports website.

Play Away, Stay Away calls itself "the first fan-to-fan host community for sports supporters," designed to bring football and rugby fans together. But rather than bringing people together, its new logo is causing a few divisions online. There's an 'S' hidden between the two A's – but not everyone can see it straight away. (If you're looking for logo inspiration, check out our roundup of the best logos of all time). 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.