Shameful plastic bag stunt backfires

embarrassing plastic bags stunt backfires
[Image: East West Market]

Last week, we reported that a grocery store in Vancouver – East West Market – had come up with a novel way to discourage plastic bag use. It had printed supposedly 'shameful' slogans, such as 'the colon care coop' and 'Dr Toeurs' wart ointment', on its five-cent plastic bags in a bid to stop people buying them.

We thought this seemed like a great idea, but predicted it might backfire. The bags are so good-looking we thought people would want to buy them. And guess what? We were right. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.