Embarrassing bag designs aim to cut plastic use

embarrassing plastic bags: Colon Care
[Image: East West Market]

These days, there's a certain shame in admitting you've forgotten your reusable bag and need a plastic one, in some circles at least. East West Market in Vancouver has capitalised on those feelings by redesigning its plastic bags to sport embarrassing slogans, advertising a 'colon care coop' (above), wart ointment and an 'adult video emporium' (below).

Underneath these shameful slogans, written in typography reminiscent of retro  pharmaceutical goods (see our list of retro fonts here if you fancy recreating the look), is the slogan: 'Avoid the shame. Bring a reusable bag'. 

As campaigns go, we think it's pretty great. It's simple, it's clear, and it's beautifully executed. By drawing attention to the issue of plastic waste in a fun way, East West Market encourages its customers to bring their own bag, and also think more about the plastic they're consuming. 

You can see the bags in action in the video below, which was posted to East West Market's Facebook page.

The only problem we can see with this campaign, which has already garnered a lot of attention, is that the bags actually look really good. So good in fact, that we don't think people will be embarrassed to carry them around. It's possible that they'll even want to buy them over normal plastic bags, or instead of their normal reusable bag. 

If that happens, then the campaign will have failed its environmental goal, although if the designs really take off, perhaps East West Market could print them on tote bags instead, and phase out plastic bags altogether. Wart ointment, anyone?

Read more:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.