Shutterstock's new AI image editor transforms stock photos

Many creatives and businesses have long relied on stock photo libraries to bolster their visual content, but Shutterstock wants to transform the process. It's blurring the line between stock photo library and image editing software by adding a suite of AI editing tools. And it could just save stock photo sector from the advance of AI image generators by adopting the tech.

Shutterstock aims to eliminate the need to edit stock imagery in design or photo editing software after downloading it. In what CEO Paul Hennessy describes as an "unprecedented offering in the stock photography industry," one of the best stock photo libraries now allows users to transform any image on its site before downloading it. The aim is to become all-in-one solution for content and to make its library of 7 million images effectively infinite.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.