Snoop Dogg's viral 'smokeless' ad is so bad it's good

Snoop Dogg smoking on stage
(Image credit: Anna Kurth via Getty Images)

These days it can be hard to tell whether a celebrity's social media post is actually an ad in disguise, such is the ubiquity of subtle sponcon these days. The latest to pull such a stunt is Snoop Dogg – but the rapper's ad for a of 'smokeless' stove was so hilariously on brand that he may have got away with it (just).

"After much consideration and conversation with my family, I've decided to give up smoke. Please respect my privacy at this time," Snoop shared in a now-deleted tweet earlier this week. Of course, most took this to mean the rapper had decided to give up smoking cannabis – something of a screeching gear change for someone so famously on board with all things green. But, as some suspected (below), all was not as it seemed.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.