Sony's PS5 London Underground stunt is truly iconic

PS5 London Underground signs
(Image credit: Sony)

While many lucky US gamers have been getting to grips with Sony's PlayStation 5 for days now, UK users have faced a painful extra week of waiting. The PS5 release day finally arrives in the UK tomorrow, and Sony today marked the occasion with an ingenious marketing stunt in central London.

Commuters were quick to spot that three of the four main entrances to Oxford Circus underground station have had their circular signs altered to represent the PlayStation's famous controller symbols. Perhaps even more striking than the best billboard ads, Sony has used a truly unexpected canvas for its latest iconic (or is that symbolic?) ad.  

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.