This ingenious billboard ad raises awareness of a serious issue

NFS advertising
(Image credit: Y&R Amsterdam)

Advertising that seeks to raise awareness of how we respond to particular conditions can be difficult to get right, but this creative outdoor campaign seems to have nailed it. Using a strikingly unusual format of three linked vertical street poster billboards, it grabs attention in a light-hearted way while delivering a serious message.

Often non-stuttering people accidentally interrupt people who stutter by finishing their sentences. This campaign for the Dutch Stutter Foundation (NFS) tells us this isn’t necessary, and that instead we should be patient and allow people to speak. See our collection of some of the best billboard advertising for more great examples of outdoor communication.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.