The internet is just clocking on to the Tag Heuer website's ingenious Easter egg

We love a nice website Easter egg. Little surprises buried in a web design might not necessarily add functionality to the site, but they can add a dose of delight that makes the user smile when they 'clock on'. And the Tag Heuer website is a great example. 

We might not normally expect eyebrow-raising surprises from the site of a Swiss luxury watchmaker, over than perhaps the prices. Sure enough, much of the site is what you would expect: videos of men tying ropes on a boat while wearing timepieces that may have cost even more than said seafaring vessel. But hit the specific product pages and there's a lovely little treat. The photographs of the watches tell the real time (see our pick of the best web design software if you're looking to build or improve your own sites).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.