Why The Traitors UK's visual identity is so brilliant

The Traitors UK branding in use - on an envelope seal, the app on a phone screen, on some flags
(Image credit: BBC)

Everyone's talking about The Traitors at the moment. Both the UK and US versions of the murder mystery game have their season two finales tomorrow (Friday 26 January) and here at Creative Bloq, we're all absolutely hooked on the UK version.

Aside from gleefully watching all the backstabbing, part of the enjoyment of the show is its visual feel. The UK version has a strong, cohesive visual identity. There's a gothic feel to it, with the creepy owl, the dark cloaks and the Scottish castle, and there's also a clear visual language that runs from everything from the simple yet effective logo with its extended stems and hooded figure (is it just me who thinks it's Claudia Winkleman?), to the app icon (Claudia?) to the design of the letters, and seal on the envelopes they're sent in. All this adds to the chilling feeling of high stakes drama, and, I'd argue, helps keep the audience interested.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.